Promotion: Touch ‘n’ Reveal Collectible Fish Cards for Children. ‘Collect the hidden fish at the bottom of the sea!’

Aim: To increase sales and awareness of Pescanova’s frozen fish products to children and parents within Portugal.

Solution: B&H supplied Pescanova of Portugal with an informative 6 part collectible Touch and Reveal card promotion. The flow-wrapped in-pack cards were inserted into packs of Pescanova’a frozen food products. When touched by the hand they revealed full colour pictures of six Atlantic Fish. The cards included interesting facts about the fish on the reverse of the collectible cards.

Comment: A hugely successful campaign which linked the fun element of heat sensitive ink to a novel learning experience.