Mars chill it to win game cards

To celebrate the launch of Bausch+Lomb’s Biotrue ONEday lenses, top customers were given a VIP invitation to an exclusive webcast.

Title:

CHILL IT & WIN PHONE CARD

Mechanic:

Touch ‘n’ Reveal Game Cards

aim:

To encourage consumers to eat their Mars® Bars chilled during the Summer months.

Solution

Using B&H's sensitive temperature inks Mars® game cards were handed out in stores and CTN's. In a fridge the ‘chill out zone’ on the game card revealed a message with over a 50% chance of winning free talk time.

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