Title:

In-pack Scooby Doo Liquid Crystal Trading Cards 'How Scared are you?'

Mechanic

Liquid Crystal Trading Cards

Aim:

To increase sales and awareness of Kellogg´s Cinnamon Marshmallow Cereal in the USA.

Solution:

3 million liquid crystal touch sensitive discs were produced in our Chicago plant and stuck automatically onto full-colour laminated collectible trading cards of which there were four to collect.

Depending on the temperature of the consumer´s hand each card changed to one of four colours, each depicting "How scared are you!"

The cards were stuck to the inside of the cereal box where the liquid crystal discs on the card showed through a die cut hole with the packaging. This enticed the consumer to interact with the packaging at point of sale, 'daring' them to touch the 'scare meter'.

Comments:

When consumers physically interact with a package at point of sale there is a greater chance they will purchase the product. Our colour changing interactive inks intrigue childes, and adults alike, and are particularly effective for promotions such as collector cards.