Thermochromic Hot Spot

Produced for Pizza Hut's Home Delivery Pizzas

A thermochromic colour changing label known as the 'Hot Spot' which was placed onto the front of all Pizza Hut's pizza boxes for home delivery.

If the Hot Spot was no longer red when the pizza arrived at the door, then the customer was entitled to a discount on their next Pizza Hut order. The slogan HOT SPOT - 'Pink is Hot', 'Grey is Not' was prevalent on all packaging.

Accompanying advertising championed the Hot Spot, and Pizza Hut's commitment to fast delivery and fresh hot pizzas.

The Hot Spot helped to strongly differentiate Pizza Hut's brand from other home delivered pizzas whilst ensuring the Pizza stayed hot.