Coors Bottle Labels

Chameleon® Ink technologies Colour to Colour Change for Label Production

For the past few years we have been working closely with label printers in the development and production of temperature sensitive bottle labels that are compatible with the needs of high speed label production.

Our recent and ongoing campaign for Coors Bottle labels utilizes Chameleon® Ink technology to produce a high impact visually stunning graphic label, that changes colour with temperature reinforcing, the brand's message.

Once chilled the label design transforms from white to blue indicating that the bottle contents are now cold enough to drink.

Labels utilizing Chameleon® Ink technology are interactive and transform graphic copy / images into dynamic communication tools that respond to changes in temperature producing a persuasive, exciting graphic instrument that allows the brand to interact with the consumer.