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LCR spoon-feeds manufacturers a unique branding opportunity


Chameleon Plastics feature in leading trade publication 'British Plastics & Rubber'

Our thermochromic Chameleon masterbatch has been featured in bp&r, a leading trade publication.

Due to it's unique abilities the temperature sensitive thermochromic masterbatch changes colour as its temperature changes, or with photochromic masterbatch when it is exposed to UV light. The branding opportunities and its popularity whether for fun or for safety are enormous.

Read the full article, LCR spoon-feeds manufacturers a unique branding opportunity on their website.


Stir down the temperature with chocomel colour changing stirrers

The Cool Drink Promotion

LCR Hallcrest has been working closely with leading Dutch agency, Miles Promocean on their recent and on-going colour changing stirrer promotion for well known drinking chocolate brand, Chocomel which is taking place nationwide within the Netherlands and soon to be followed by a campaign in Belgium too.

Chocomel is extremely popular as a warming winter drink, and this new campaign with the branded colour changing stirrers is promoting Chocomel as a cool refreshing summer drink.

The Chocomel colour changing stirrers are being used as POS material in restaurants, as an awareness campaign to encourage restaurant staff to serve Chocomel chilled to consumers, and to show consumers that the drink is really refreshing when drunk chilled, at 4°C for optimum enjoyment - its cool drinking temperature.

Chocomel is served to consumers in a stainless steel cup along with the stirrer which changes colour vividly from yellow to orange to indicate that the drink is cold. The colour changing stirrers include a thermometer relief within the design showing 4°C - the perfect temperature to drink Chocomel. The campaign is further supported by posters and pos material within the restaurant to encourage purchase.

 

Gilly Beaumont, Marketing Manager of LCR Hallcrest comments:

This is a great campaign as its very visual and the colour change communicates and reinforces its message perfectly to its target audience which in this case is both the seller and the purchaser.


How the masterbatch changed its colour

Colour changing heat sensitvie spoonsChameleon thermochromic and photochromic masterbatch from UK-based LCR Hallcrest is a temperature sensitive masterbatch which changes colour as its temperature changes or when it is exposed to UV light. It can be added to standard plastics for injection moulding and extrusion to create vivid colour changes activated by changes in temperature (thermochromic) or UV light (photochromic). It can be formulated to change with the heat from hands, mouths, or on contact with something cold, for example iced drinks or chilled foods. It is suitable for use with polypropylene, polyethylene, polystyrene, ABS and PVC, and can be dosed at between 3% to 10% according to the product thickness and the colour intensity required. The company manufactures two types of masterbatch - Chameleon EVA and Chameleon LLPE - both of which are supplied in pellet form.

For thermochromics, activation temperatures range from 0-65°C. A wide variety of changes are available, such as green to yellow, purple to pink, red to yellow, blue to white, brown to yellow, or translucent to a colour.

Within these options there are then two variants: lighter colours with rising temperature (with reversal back to the original colour as the temperature lowers below the activation point) and darker colours as the temperature is cooled (again, reversing back to the original lighter colour when the temperature is raised above activation point).

Applications for the products are varied. The masterbatch is often chosen simply to make it stand out competitively. It can also add a safety feature to an existing product. An award-winning heat sensitive baby feeding spoon is one example. The colour of the spoon changes from blue to pink if the food is too hot, instantly warning the parent/carer. The spoon was used by Nestle for an expectant mother 'bounty bag' promotion in Belgium, Denmark and Sweden and demonstrates how a thermochromic effect can warn of excessive heat in food.

Other applications have included coffee spoons, ice cream spoons, lolly sticks, drink stirrers, straws, bowls, plates, cups, beakers, bath toys, children's toys, executive toys, frisbees, on/in pack promotions, collectible promotions, safety warning devices, packaging containers/lids, feeding bottles, baby feeding spoons, bath plugs, kettles and animal shapes.

Issue: March 2013 | EPPM News