5 ways to use thermochromic inks for your next promotion

Want to see things differently? Start thinking outside the box.

Chameleon Ink can help you stand out from the crowd. From touch, to chill, to heat, to moisture reactive inks, we´ve got a method for you and your product. Send a message and communicate with your audience.

Thermochromic ink reacts to a temperature, either hot or cold, changing from a vibrant colour to a colourless/translucent colour. This can make your promotional print stand out from the crowd whether it be a leaflet/mailers, POS material, packaging, game cards, food labels, beverage labels, posters…the list really is endless.

Maybe you´ve never heard of our inks or even how they can be used. Rest assured…recognisable brands have been using our highly customisable inks for many years helping them to promote their products and services.

Forget the usual promotional giveaway that is handed out. No matter how well they´re designed, nothing beats involving people, getting them to do something. Interacting with your audience is key to your success.

Using our ink can make your product interactive, it can communicate to your target audience and more importantly increase sales.

5 interesting ways of using thermochromic ink for promotional use to reveal a hidden message or image.

Interesting Way Number One

The use of game cards increased product interest

Touch & Reveal

The ink reacts to your touch, allowing the ink to become transparent, with a message or design hidden underneath that can then be read.

Brands that have used this are: Reebok, Heineken, Pesconova Food Collectible Children´s Cards, Age UK, Telegraph Supplement, Ben & Jerry´s Ice Cream

5 Interesting Way Number Two:

Chill & Reveal

Blue mountains show optimum drinking

Your promotional product is placed in a cold environment, such as a fridge or placed against a cold drink and slowly reveals a message as the ink reacts to the chilled temperature.

Brands that have used this; Npower, Mars, Freschetta, Cafinesse, Carling, Ukranian Vodka distiller Khortytsa, Jacob´s Creek, Coors, Budweiser.

Interesting Way Number Three:

Wet & Reveal

Dip, wait a couple of seconds and reveal

The promotional product is dipped into a wet food or drink product (don’t worry our inks are completely non toxic and food safe) and reacts to moisture. An example of this would be to dip it in ice cream, remove, and then see a message revealed.

Brands that have used this are; Haagen-Dazs

Interesting Way Number Four:

Heat & Reveal

Right temperature and on time

Changing colour from black to reveal colour, message or text beneath this can also be used as a safety warning device.

Brands that have used this are: Veet Gel Wax, Pizza Hut Red Hot Pizzas, Brooke Bond Hot Drinks

Interesting Way Number Five:

Cook & Reveal

Heat to reveal a message

Place the product/packging which has the thermochromic ink area into a microwave. Follow the heating instructions and wait for it to finish. Take the product out and see the message revealed.

Brands that have used this are: Microbake, Heinz Soup, McCain Micro Chips, Hungry Jack

There are many more variations and combinations which you could use our thermochromic ink for; it really is a chance to be creative and be highly inventive. As you´ve read above, you´ll be able to create memorable promotions that´ll embody your marketing message in your audience.

Contact one of our thermochromic ink specialists to see how we can make you see things differently.