Colour Reaction

INKS

Reactive Colour

PRINT

Power in Colour

PLASTICS

Colour Changing Print, Inks and Plastics

World leaders in colour changing products reacting to temperature, sunlight and water.

Winner of three prestigious DTI ‘Smart’ Awards, Colourchange is a world leader in the research and production of Thermochromic and Liquid Crystal products and has been at the forefront of specialist ink techniques for over 25 years producing a breadth of ideas from new safety products to cleverly devised promotions with ‘Smart’ colour changing technology.

During this time the Company’s innovation and creativity has led to company winning numerous industry awards.

Thermometers

We are the leading UK manufacturer of liquid crystal thermometers combining technological innovation and accuracy with striking designs. Our superior knowledge of the production and printing of liquid crystal ensures that the client receives the highest quality and most reliable liquid crystal products on the market today.

Our wide range of temperature indicators make excellent promotional items.  They are easily read, incorporate plenty of space for branding when mounted onto a backing card of your design and can be formulated to your desired temperature scale and size.

More about thermometers

Interactive Inks & Print

Interactive and versatile, we can produce Thermochromic, Hydrochromic, Photochromic and Liquid Crystal Inks and Coatings. These have proven to be ideal for mailers, leaflets, game cards, children’s stickers and collector cards, magazine covers, educational question & answer cards, on-pack/off-pack promotions, coasters and P.O.S material.

Any area can be covered by our ink and the clarity of the revealed image is excellent. Our Inks have been used in many successful international promotions such as Douwe Egberts, Haagen Dazs, Budweiser and Coors.

More about print

Interactive Plastics

Years of research have resulted in our range of quality Thermochromic , Photochromic and Phosphorescent resins, leading us to winning a Millennium Product Award.  Due to their unique abilities the temperature sensitive materials change colour as the temperature changes, or with photochromic masterbatch when it is exposed to UV light.

Our Advanced Chromatic Technology provides superior colour quality and durability, resulting in products that can create a colour change effect repeatedly over time.  With an extensive range of colours we can create almost any colour required!

More about plastic

Thermochromic inks in marketing

In this video

1. Muse use ‘touch reactive ink’ to leave a thermo print on their Album packaging design.
2. Age UK cleverly uses our ‘touch reactive’ for a ‘touch and reveal game’ for their ‘Spread the Warmth’ campaign seen on the front page of the Telegraph Magazine.
3. A game card, to let the user wet the product and reveal a message, Wet and Reveal.
4. Chilli game card lets the user press the card up against a cold can to reveal a message, Chill and Reveal.

Case Studies

Get an insight into how our technology can help increase sales by simply adding interactivity. In this section you will find a variety of our past case studies which will hopefully give you a vision in to how our innovative
mechanics can help your product or brand stand out.

Sydney & Gaffer Fridge Thermometers

Liquid Crystal Fridge and Freezer Thermometers Incorporated onto a branded laminated plastic card.

The aim was to increase awareness of the Tetley brand whilst at the same time increase sales uplift and brand switching. To also reinforce awareness of the two main characters associated with the brand, Sydney and Gaffer.

Read more

Stick it in to Win´ pan-European Promotion

To reinforce the brand’s position of 100% Perfect in a highly creative and interactive manner achieving traffic building and new flavour trial objectives.

Dip ‘n’ Win Game Cards were handed out to passers by outside Haagen-Dazs Cafes across Europe. To reveal the prize the consumer had to go into the Café and purchase Haagen-Dazs ice cream.

Read more

Put your foot down

Touch ‘n’ Reveal Game Cards to increase trial and sales of Reebok trainers versus competitors’ brands (brand switching).

We produced a game piece in the form of a printed card disc with a Touch & Reveal™ panel which changed colour with body heat. One disc came free with a trial of any Reebok Footwear in the shop, and the recipient simply placed it inside the shoe they were trying on. The Touch & Reveal™ panel changed colour to reveal a message.

Read more

“Be a Washer and Win”

Wash and Win Bottle Collar Instant Win Game Card. The aim was to increase sales uplift and brand awareness.

700,000 innovative Wash ‘n’ Win game cards were created for PZ Cussons´ leading handwash brand Carex. The specialist ink technology devised in B&H´s laboratory was applied to 700,000 bottle collars in total and ran nationwide in all major multiples within the UK.

Read more

What’s new at Colourchange?

Stir down the temperature with Chocomel colour changing stirrers

Working closely with leading Dutch agency, Miles Promocean on their recent and on-going colour changing stirrer promotion for well known drinking chocolate brand, Chocomel which is taking place nationwide within the Netherlands and soon to be followed by a campaign in Belgium too.

Chocomel is extremely popular as a warming winter drink, and this new campaign with the branded colour changing stirrers is promoting Chocomel as a cool refreshing summer drink.

The Chocomel colour changing stirrers are being used as POS material in restaurants, as an awareness campaign to encourage restaurant staff to serve Chocomel chilled to consumers, and to show consumers that the drink is really refreshing when drunk chilled, at 4°C for optimum enjoyment – its cool drinking temperature.

Chocomel is served to consumers in a stainless steel cup along with the stirrer which changes colour vividly from yellow to orange to indicate that the drink is cold. The colour changing stirrers include a thermometer relief within the design showing 4°C – the perfect temperature to drink Chocomel. The campaign is further supported by posters and pos material within the restaurant to encourage purchase.

Research & Development

We have in-house laboratories, production and creative facilities in the UK and USA, and can work with you on any new colour-changing or thermochromic concepts.

We can tailor our current technologies or develop specifically to a client’s brief, and are also happy to conduct this work under a mutual Non Disclosure Agreement.

We have been manufacturing thermochromic temperature sensitive devices since 1969 and provide reversible technology in inks, coatings, labels, intelligent packaging and plastic masterbatch.

Thermochromic concept

Thermochromic temperature sensitive devices

Plastic masterbatch

Read more