Ice: the new Ukrainian vodka chilling colour changing bottle design wins award

British Company, LCR Hallcrest the world’s leading provider and manufacturer of thermochromic inks has supplied Ukrainian Glassware Decoration company, DanCo Décor Ltd, with their thermochromic slurry which has been used to great effect on bottles to launch a new range of vodka for Danco’s client, the Award Winning Ukranian Vodka distiller, Khortytsa.The specialist technology covers glass bottles of Khortytsa’s latest new addition to its range of vodkas – ICE.

ICE’s subtle concoction of cool flavours, mint, lime and menthol is further supported by the added addition of the chilled innovative thermochromic colour changing properties within the bottle design. The bottles vibrantly change colour from white matt to saturated blue when placed in the fridge or chiller informing the consumer that the vodka is at its optimum temperature for consumption. Ideal consumption temperature being between: 8C
(46.4F) – 12C (53.6 F).

Gilly Beaumont, Marketing Manager at LCR Hallcrest comments: “It cleverly educates and informs the consumer that chilled consumption adds to the ultimate taste experience. It’s a beautifully designed bottle and DanCo
Décor have won a much coveted packaging Award for the creative design”.

DanCo Décor Ltd won the best packaging design award for Khortytsa at this year’s recent Ukranian Star of Packaging 2013 Awards. There were 84 competitors within the ‘Packaging’ category and one winner!