Having been at the forefront of specialist ink technology since 1969 and achieving many awards in the process our Group are global leaders in the manufacture and development of these interactive materials.
Our experience and ability allows us to help at each stage of a project involving colour change from ideation sessions with clients and their marketing agencies who are looking at increasing brand positioning, through to discussions with the designers to ensure that the materials are used to their full capabilities and finally, with the printers themselves to ensure that the best reactions are achieved. We work with print management companies to fulfill a brief or, we can produce final product. Wherever Colour Change technology is required, we can help to realise your specific goals.
Thermochromic inks react to changes in temperature by exhibiting a colour change.
LCR Hallcrest worked closely with Brighton based packaging company Modo in creating specialist heat sensitive packaging for a deluxe box set of band ‘Muse’s album, the ‘2nd Law’. The packaging features an impressive thermchromic colour changing heat reactive lift off lid.
“Muse wanted a heat-sensitive packaging solution to reflect the second law of thermodynamics, as referenced in their album title”, explains Henry Lavelle of Brighton packaging production company Modo, which created the bespoke packaging.
“Heat-sensitive packs have previously been manufactured as an artwork reveal mechanism but no one has ever used the far more dramatic effect of liquid crystal ink as a laminated box wrap before”, Lavelle continues.
A detailed ink and paper sampling process saw Modo prototype dozens of different print and lamination combinations to get a unique result from flood-printing art paper (which wraps the board the box lid is made from) with liquid crystal ink before a final gloss lamination.
The design was featured on Creative Review but for a closer look, watch either of these album package reviews; MUSE 2nd law delux box set unboxing and Muse the 2nd Law deluxe edition on Youtube.com
Chameleon® Hydrochromic Inks & Coatings react to the presence of water. We make Reversible and Irreversible Hydrochromic Inks.